An overview: How to implement Google's Structured Data Schemas

As a result of working in web products (both personal and professional) I have become quite au fait with SEO from a technical point of view, and purely technical things you can do to put you in good standing - all of which really, are just web best practices to be a good web citizen - things that we should be doing to make the web better (proper use of HTTP headers, mobile friendly designs, good performance for people on slower connections etc). 

One thing that is a bit above and beyond that is the use of Google's Structured Data. I will talk about what it is and what it does below, but if you are dynamically loading webpages (e.g. your website isn't just HTML on a web server, but either served from a server-side application, or is an API driven JS application), then you are most likely well placed to easily and immediately start implementing it.


1. What is Structured Data?

Google has defined a set of schemas regarding Structured Data on websites. This is a schema that allows better definition of key data points from a given website. It's a sensible move by Google and is a natural progression for their search engine.

Think about it, there are millions of websites out there made up with sprawling HTML code and content - whilst HTML is a standard (more or less!) across the web, there are probably millions of different ways people use it. It would be nice if everyone used the H1 etc heading tags consistently, or if everyone used the <em> tag the same way (emphasis vs italics), but the reality is they don't - some sites will be using HTML as intended but many many more undoubtedly just rely on <span> or <div> tags combined with CSS classes to re-define every element they might need. 

This is all fine, Google is smart enough to pull out the content for indexing - yes, if you use span elements with custom styling for headings on your website rather than the H1+ tags then Google will penalize you, but it won't stop Google reading and indexing the site. Whats more, its getting smarter all the time -  I'd probably back Google to be able to pull out relevant clips or question/answers directly in a fairly reliable way. However, they are Google and much like the Microsoft/IE of the 90s, they have the dominant market share so they can define their own standards for the web if they want to. That's exactly what Structured Data is. 

It's Google saying: 

Hey, if you provide some data in your code that looks like this then we will read that, so we don't have to guess or work out stuff. Or we can just keep trying to work it out from your html content.. it's your call


As mentioned earlier, if you have control over the source code and the data on your website, then this is really powerful. You can define specific (keyword heavy) snippets of content and explicitly tell Google about them - what's more the Schema for Structured Data lets you define content such as FAQ or how-to directions - so you can go beyond keyword heavy snippets and actually create FAQ for questions that you have identified from Google search trends (or whatever SEO tools you might use).  

Hopefully you get the picture by now - this is a pretty powerful tool.


2. Schema tags: FAQ and HowTo

Two specific parts of the Structured Data Schema stood out to me as quite universally useful for websites, and also produce decent tangible results: FAQ schema and HowTo schema.

  • FAQ schema allows high level Q&A points to be provided in the metadata for Google - generally useful as most sites will have some element of their pages that could be presented as FAQ

  • HowTo schema allows step-by-step how to guides - less widely applicable, but if you have any website that provides how-to guides or anything with instructions this is applicable.

What exactly to these tags do and why do we care? Well, as well as trying to win favour with the all-seeing google search bot, if it gets picked up it also means we get more search real estate and increased accessibility to our content which should also increase the chance of click through conversion.

If you have ever seen search results like this:


These points are being scraped from the site by Google from their schema tags - if you can automate the creation and inclusion of these for your site then you can be in a pretty good position to improve your SEO (still relatively low number of sites implementing these schemas).


3. Automating your schema tags

As I have mentioned a couple of times, and as you have hopefully realised - if you have a dynamic website, you are likely already taking structured data (from your database for example, so reliably structured!) and building HTML pages (either server-side, or data as JSON to a javascript app for page creation client side) - but either way, we are starting off with structured data, and the Google Structured Data wants.. you got it, Structured Data! So if you have the content, it really is a generic, simple transform between structured data formats.

Below is some example code - It is based on jekyll, as thats what my most recent personal project has been, but it's also pretty close to pseudocode, so hopefully you can easily translate it to whatever tech you use:

As you can see, its a simple JSON based data structure and you just fill in the relevant parts of the object with your data. 

You can see the full code in my Jekyll food website over on github - likewise, you can see the end result in action on the website (hosted by github pages, of course) too - the project was a food-science site - covering science and recipes, so a perfect match for FAQ (science pages) and HowTo (recipe pages) - for example if you go to a chilli recipe page which naturally has structured data for step-by-step instructions, and view the page source, you will see the JSON schema at the top of the page, using the HowTo schema elements laying out resources required and then the steps required. Likewise on the Science of humidity in cooking in the page source you will see the JSON schema with FAQ:









4. Conclusion

If you have control of the data being loaded on to the page (a custom site - something like WordPress or another off the shelf platform might make this harder, but at the same time there are undoubtedly lots of plugins that already handle this for you on your given platform which make it even easier!), and are even vaguely interested in increasing organic traffic and search ranking, then I'd recommend implementing this. It's very easy to add (it's also primarily behind the scenes tech - it doesn't impact the visuals or design of the pages its added to) and can only be beneficial.

As with anything trying to improve SEO, its always hard to measure and get concrete details on, but its relatively low cost to add, minimal ongoing maintenance so I think its worth a shot.


If you have had experiences with Google's Structured data, good or bad, then I'd love to hear about it!

How to make your Jekyll website blazing fast!

A few years back I used Jekyll and Github pages to create a one page CV/resume template site, it turned out to be one my most forked Github project and the blog post I wrote up about it one of the more popular articles here.

So recently, when I was looking to create a site about food science, I thought I would have another look at Jekyll and Github hosting. One of the things I knew I wanted was a nice dynamic site, but one that was really quick and that I could really optimise for SEO, and I was confident that Jekyll would deliver on that front (I mean, its a static site generator, so it builds full HTML to be served in one, so no overly heavy or slow client side stuff needed).

I quickly forked a Jekyll project, added a couple of old posts to test the content and gave it a whirl (serving it directly from the Github pages URL) - out the box I had a nice clean site, already mobile responsive, so time to see how it performed!

A quick test on the Google Page Insights (formerly Lighthouse), and straight out the gates it was scoring pretty well - but there were some sensible recommendations within the results, that made sense to implement.


Serve images in next-gen formats

I was using reasonably sized jpg images for the most part, but there are further optimisations available in the form of using webp formats. Quickly grabbing the cwebp CLI tool made it super quick to convert all my images over to webp. I had to update the image HTML a little to support webp whilst falling back to jpg where browser support dictated as so:


The above basically just sets the source of the image as the webp variation of the file and falls back to the jpg if webp is not supported.


Google font optimisation

My basic jekyll template I was using relied on Google webfonts, which presented two different performance issues:

  1. Flash of invisible text (FOIT) - A while ago, Google introduced a change to the CSS loading snippet for their google fonts, with the addition of the query param “&display=swap” on the end of the CSS URL.
    This small change, broadly supported by modern browsers, basically fixes the FOIT and instead falls back to a flash of unstyled text (FOUT) - so on slower connections whilst the font is loading, there is at least content displayed, albeit not as pretty as you’d like (there is a cool tool here to compare fonts, which you can play with to try and find a native font that isn’t too much of a leap from your google webfont, so the experience isn’t too jarring).
    This improved my Page Insights time to First Contentful Paint as stuff on the page.

  2. CSS loading synchronously so still blocking page load time - thankfully people have solved this through a variety of tricks and techniques - moving the CSS load to async and also utilising preconnect and preload to warm up the end points (a very detailed write up can be seen here!)




Configuring Gradle publishing with AWS S3

Using S3 as a remote maven repository can provide a cost effective alternative to some of the hosted solutions available - admittedly you won’t get tooling like Artifactory sitting on top of the repository, but if you are used to using your own privately hosted remote maven repositories, then the S3 solution is a good option if you want to move it off premises.

Thankfully, the more modern versions of Gradle come with good support for AWS built in - if you are using Gradle pre-version 3 or so, then some of these may not be available, but given we are approaching Gradle 7, then it’s probably a good time to upgrade your tooling.

Out of the box, publishing to an S3 bucket is incredibly easy, but of course, you will want to secure your bucket so its not open for the world to push their artifacts to - and Gradle combined with the AWS SDK make this pretty simple.

If you want Gradle to push to S3 using the normal profile credential chain (checking env vars before using default credentials etc) then its really easy:
The above approach, running gradle publish will attempt to publish the artifact to a maven repo in the named S3 bucket, and will look locally on the host machine for AWS credentials - this will require that you have default credentials set.

Now this might not always be ideal, if for example you are running on a machine whereby you have default credentials set to some other account (not the dev tooling account where you are hosting the maven repo) and you don’t want to have to change the default credentials just to push stuff to maven. As you will have seen in the AWS docs around the profile credential chain, you can override the default profile using an environment variable AWS_PROFILE - which is a possible solution but not ideal for a couple reasons:

  1. Users have to remember to set it if they want to avoid using default credentials

  2. It isn’t very granular - setting the env var at gradle runtime (by exporting/set the variable on the command line before running the gradle command) sets the variable for the entire gradle task(s) being run - there maybe situations where you want finer control and need to use different credentials for AWS for different jobs (I have seen this requirement in real world code)

  3. Dealing with environment variables in Gradle doesn't have great support - some tasks can set them easily, others not so much (publish, for example, doesn’t support it)

Thankfully, there is still a trivial mechanism to override this - although it took me a while to stumble upon this solution - most stackoverflow questions and gradle issue discussions mostly have examples using the environment variables.

The following will use the named credentials “buildtool” on the host machine to publish. Of course, this is a simple string hardcoded, but this could be passed in using other custom arguments, sidestepping the need for env vars if you wanted to override it (create a custom -D JVM argument, for example, to override - which is much more granular and specific to your usage and much better support on Gradle).

Note you also need to import the AWS SDK to use this one:

Re-thinking the Visitor pattern with Scala, Shapeless & polymorphic functions

In this article I will look at a relatively boilerplate free way to traverse tree structures in Scala, using polymorphic functions along with Shapeless' everything function.

Over the course of my career, a problem that I have had to face fairly repeatedly is dealing with nested tree like structures with arbitrary depth. From XML to directory structures to building data models, nested trees or documents are a common and pretty useful way to model data.

Early in my career (classic Java/J2EE/Spring days) I tackled them using the classic Visitor pattern from the Gang of Four and have probably had more than my fair share of implementing that pattern, then whilst working in Groovy I re-imagined the pattern a little to make it a little more idiomatic (dealing with mostly Maps and Lists) and now I am working in Scala, and once again the problem has arisen.

There are lots of things that Scala handles well - I do generally like its type system, and everyone always raves about the pattern matching (which is undeniably useful), but it has always irked me a bit when dealing with child classes that I have to match on every implementation to do something - I always feel like its something I should be able to do with type classes, and inevitably end up a little sad every time I remember I can't. Let me explain with a quick example, lets imagine we are modeling a structure like XML (I will assume we all know XML, but the format essentially allows you to define nested tree structures of elements - an element can be a complex type e.g. like a directory/object, that holds further children elements, or a simple type e.g. a string element that holds a string).

Above is a basic setup to model a tree structure - we have our sealed trait for the generic element, and we then have a class for the complex element (that is an element that can have further list of element children) and then a couple basic classes for the simple elements (String/Boolean/Double).

Now, when we have a ComplexElement and we want to process its children, a List[Element], ideally type classes would come to our rescue, like this:

Above we have a simple ValidatorTypeClass for which we define our implementations for all the different types we care about, and from there, it looks relatively simple to traverse a nested structure - the type class for the ComplexElement simply iterates through children and recursively passes to the child element type class to handle the logic (note: I will use validation as an example throughout this article, but that is just for the sake of a simple illustration - there are many better ways to perform simple attribute validation in Scala - but helps provide an example context for the problem.)

However, if you run the above code, you will get an error like this:

The reason is, it's looking for an implicit type class to handle the parent type Element (ComplexElement value attribute is defined as List[Element]), which we haven't defined. Sure, we could define that type class ValidatorTypeClass[Element], and simply pattern match the input across all the implemented types, but at that point there's no point having type classes, and you just end up with a big old pattern matching block - which is fine, but it feels kind of verbose, especially when you have to have the blocks repeated throughout the code as you inevitably have to handle the tree structure in several different places/ways.

So I wanted to find a better way, and having written about Shapeless a couple times before, once again..

Enter Shapeless

The good news is, Shapeless has some tools that can help improve this - the bad news is, there isn't really any documentation on some of the features (beyond reading the source code and unit tests) and some of it just doesn't seem to be mentioned anywhere at all! I had previously used a function that Shapeless provides called everywhere - even this function isn't really explicitly called out in the docs, but I stumbled upon it in an article about what was new in Shapeless 2.0 where it was used in an example piece of code without any mention or explanation - everywhere allows in place editing of tree like structures (or any structures really) and was based on the ideas laid out in the Scrap Your Boilerplate (SYB) paper that large parts of the Shapeless library was based on.

As well as everywhere Shapeless also provides a function called everything which is also from the SYB paper, and instead of editing, it lets you simply traverse, or visit generic data structures. It's pretty simple, conceptually, but finding any mention of it in docs or footnotes was hard (I found it reading the source code), so lets go through it.

everything takes three arguments:

The first one is a polymorphic function that we want to process every step of the data structure, combine is a polymorphic function to combine the results, and complex (the third argument above) is our input - in this case the root of our nested data model.

So lets start with our polymorphic function for validating every step (this will be every attribute on each class, including lists, maps and other classes that will then get traversed as well (you can find out more about polymorphic functions and how they are implemented with Shapeless here):

So what is happening here? And why do we have two polymorphic functions? Well lets start with our second one, validates, that is going to be handling the validation. Remember our lovely and simple type class we defined earlier? we are going to use it here, in this polymorphic function we simply define this implicit function that will match on any attribute it finds what has an implicit ValidatorTypeClass in scope, and run the validation (in our simple example, returning a boolean result for whether it passes or fails).

Now, there are also going to be other types in our structure that we essentially want to ignore - they might be simple attributes (Strings, etc) or they might Lists, that we want to continue to traverse, but as a type in itself, we can just pass over. For this we need a polymorphic function which is essentially a No-Op and returns true. As the cases in the polymorphic function are implicits, we need to have the default case in the parent class so it is resolved as a lower priority than our validating implicit.

So, everywhere is going to handle the generic traversal of our data structure, what ever that might look like, and this polymorphic function is going to return a boolean to indicate whether every element in the structure is ok - now as mentioned, we need to combine all these results from our structure.

To do that, we just define another polymorphic function with arity 2 to define how we handle - which in the case of booleans is really very simple:

This combinator will simply combine the booleans, and as soon as one element fails, the overall answer will be false.

And thats it! Shapeless' everywhere handles the boilerplate, and with the addition of those minimal polymorphic functions we don'd need to worry about traversing anything or pattern matching on parent types - so it ends up really quite nice. Nine extra lines of code, and our type class approach works after all!


Footnote 1: Further removing boilerplate

If you found yourself writing code like this a lot, you could further simplify it, by changing our implicit ValidatorTypeClass to a more broad VisitorTypeClass and provide a common set of combinators for the combine polymorphic function, and then all you would need to do each time is provide the specific type class implementation of VisitorTypeClass and it would just work as if by magic.

Footnote 2: A better validation

As mentioned, the validation example was purely illustrative, as its a simple domain to understand, and there are other better ways to perform simple validation (at time of construction, other libraries etc), but if we were to have this perform validation, rather than return booleans, we could look to use something like Validated from Cats - this would allow us to accumulate meaningful failures throughout the traversal. This is really simple to drop in, and all we would need to do is implement the combine polymorphic function for ValidatedNel class:

Thankfully, Cats ValidatedNel is a Semigroup implementation, so it already provides the combine method itself, so all we need to do is call that! (Note: you will need to provide a Semigroup implementation for whatever right hand side you choose to use for Validated, but thats trivial for most types)



Your API as a Product: Thinking like a Product Manager [VIDEO]

The video for the talk I gave at the 2018 API Conference is now available online.

I have talked about a bit before, as well as sharing the slides, but one of my main take-aways is that we are all (mostly) in the business of building products - on a daily basis, whether we are coding, write docs, tests, change requests, specifications, designs - there is almost always an end product of our work, and the product decisions we make whilst building it has a direct impact on the end-users (people will have to read/amend your code, read your specifications, translate your designs, consume your APIs etc). With that in mind, it seems sensible that we look at what lessons we can take from the discipline of Product Management to help us make smart decisions in our day-to-day.


Kubernetes & Prometheus: Getting started

I have recently started working on a migration process to move our company deployments over to Kubernetes (from Fleet, if you were interested, which was at the time of dpeloyment a pretty cutting edge technology but it is pretty low level, and have to provide stuff like load balancing and DNS yourself).

A colleague of mine had already done the hard work in actually spinning up a Kubernetes cluster on AWS (using EKS) and generally most of the boiler plate around service deployment, so having had a general intro and deploying my first service (single microservice deployed as a Kubernetes “service” running inside a “pod”), which mostly just involved copy and pasting from my colleagues examples, my next goal was to deploy our monitoring setup. We currently use Prometheus & Graphana, and those still seem to be best in class monitoring systems, especially with Kubernetes.

The setup process is actually pretty simple to get up and running (at least if you are using Helm) but it did catch me out a couple times, so here are some notes.

Pre-requsites:
  1. A cluster running Kubernetes (as mentioned, we are using an AWS cluster on EKS)
  2. Kubectl & Helm running locally and connecting correctly to your kubernetes cluster (kubectl --version should display the client and server version details ok)

Let’s get started by getting our cluster ready to use Helm (Helm is a Kubernetes package manager that can be used to install pre-packaged "charts"), to do this we need to install the server side element of Helm, called Tiller, onto our Kubernetes cluster:

$ kubectl apply -f  tiller-role-binding.yml
$ helm init --service-account tiller


The above does three things:
  1. It creates a Service Account in your cluster called “tiller” in the standard kubernetes namespace “kube-system” - this will be used as the account for all the tiller operations
  2. Next we apply the role binding for the cluster - here we define a new ClisterRole for the new Service Account
  3. Finally we initialise Helm/Tiller, referencing our new Service Account. This step effectively installs Tiller on our kubernetes cluster

Straight forward enough. For Prometheus we will be using a Helm packaged Prometheus Operator. A Kubernetes Operator is an approach that allows packaging of an application that can be deployed on Kubernetes and can also be managed by the Kubernetes API - you can read more about operators here, and there are lots of operators already created for a range of applications.

As I found myself repeatedly updating the config for the install, I preferred to use the Helm “upgrade” method rather than install (upgrade works even if it has never been installed):

$ helm upgrade -f prometheus-config.yml \
      prometheus-operator stable/prometheus-operator \
      --namespace monitoring --install


The above command upgrades/installs the stable/prometheus-operator package (provided by CoreOS) into the “monitoring” namespace and names the install release as “prometheus-operator”.

At the start, the config was simply:


This config (which could have been passed as CLI arguments using “--set”, but was moved to a dedicated file simply because later on we will add a bunch more config) addresses two challenges we faced:

Adding Namespaces:

We use a dedicated namespace for our actual application (in the case above “dev-apps”), and additionally we wanted to monitor our applications themselves as well as the core kubernetes health, so we had to add that namespace there so Prometheus could monitor that as well.

Monitoring the right port:

The next one was more of a head-scratcher, and used up a lot more time figuring it out. With the stable/prometheus-operator Helm install, we noticed that on the targets page of Prometheus that the monitoring/prometheus-operator-kubelet/0 and monitoring/prometheus-operator-kubelet/1 were both showing as 0/3 up.

Our targets were showing 
monitoring/prometheus-operator-kubelet/0 (0/3 up)
monitoring/prometheus-operator-kubelet/1 (0/3 up)



They all looked correct, much like the other targets that were reported as being up, and were hitting the endpoints http://127.0.0.1/10255/metrics and /metrics/cadvisor but were all showing errors registered as "Connect: connection refused"

Initial googling revealed it was a fairly common symptom, however, rather misleadingly, all the issues documented were around particular flags that needed to be set and issues with auth (the errors listed were 401/403 rather than our error “connect: connection refused”) - and is also covered in the Prometheus-Operator troubleshooting section.

After much digging, what actually seemed to have caught us out was some conflicting default behaviour.

The Promehteus Operator defines three different ports to monitor on:


And of the three ports defined by the source Prometheus Operator code, the Helm chart is currently set to default to “http-metrics”, e.g. to use port 10255


However, more recently that read-only port, 10255, has been disabled and is no longer open to monitor against. This meant we had conflicting default behaviour across the software - so we had to explicitly override the default behaviour on prometheus operator by setting kubelet.servicemonitor.https flag to true. 


As you can see in the above defaulting, it switches between http-metrics port and https-metrics port based on the servicemonitor.https flag. Explicitly including that in our config overrode the default value and it switched to monitor on 10250 and all was fine then.


I expect the default behaviour will be changed soon, so this gotcha will hopefully be short lived, but in case it helps anyone else I will leave it here.

Next up I will attempt to explain some of the magic behind the Prometheus configuration and how it can be setup to easily monitor all (or any) of your Kubernetes services.


Machine Learning with AWS & Scala

Recently, in an attempt to starting learning React, I started building an akka-http backend API as a starting point. I quickly got distracted building the backend and ended up integrating with both the Twitter streaming API and AWS' Comprehend sentiment analysis API - which is what this post will be about.

Similar to an old idea, where I built an app consuming tweets about the 2015 Rugby world cup, this time my app was consuming tweets about the FIFA world cup in Russia - splitting tweets by country and recording sentiment for each one (and so a rolling average sentiment for each team).


Overview

The premise was simple:

  1. Connect to the Twitter streaming API (aka the firehose) filtering on world cup related key words
  2. Pass the body of the tweet to AWS Comprehend to get the sentiment score
  3. Update the in memory store of stats (count and average sentiment) for each country

In terms of technology used:
  1. Scala & Akka-Http
  2. Twitter4s Scala client
  3. AWS Java SDK

As always, all the code is on Github - to run it locally, you will need a Twitter dev API key (add an application.conf as per the readme on the Twitter4s github) and you will also need an AWS key/secret - the code will look for credentials stored locally but you can also just set them in environment variables before starting. The free tier supports up to 50,000 Comprehend API requests in the first 12 months - and as you can imagine, plugging this directly into twitter can result in lots of calls, so make sure you restrict it (or at least monitor it) before you leave it running!


Consuming Tweets

Consuming tweets is really simple with the Twitter4s client - we just define a partial function that will handle the incoming tweet. 

The other functions about parsing countries/teams are excluded for brevity - and you can see its quite simple - each inbound tweet we make a call to the Sentiment Service (we will look at that later) then pass it with the additional data to our update service that will then store it in memory. You will also see it is ridiculously easy to start the Twitter streaming client filtering by key words.


Detecting Sentiment

Because I wanted to be able to stub out the sentiment analysis without being tied to AWS, you will notice I am using the self-type annotation on my twitter class above, which requires a SentimentModule to be passed in at construction - I am using a simple cake pattern to manage all my dependencies here. In the Github repo, there is also a Dummy implementation, that will just pick a random number for the score, so you can still see the rest of the API working - but the interesting part is the AWS integration:
Once again, the SDK makes the integration really painless - in my code I am simplifying the actual results a lot to a much cruder Positive/Neutral/Negative rating (plus a numeric score -100..100).

The AWSCredentials class is the bit that is going to look in the normal places for an AWS key.


Storing and updating our stats

So now we have our inbound tweets and a way to asses their sentiment score - I then setup a very simple akka actor to manage the state and just stored the API data in memory (if you restart the app, the store gets reset and the API stops serving data).

Again, very simple out of the box stuff for akka, but it allows easy and thread safe management of the in-memory data store. I also track a rolling list of the last twenty tweets processed, which is managed by a second, almost identical, actor.


The results

I ran the app during several games, below are some sample outputs from the API. The response from the stats API is fairly boring reading (just numbers) but the example tweets show two examples of a positive and neutral tweet correctly identified (apologies for the expletives in the tweet about Poland - I guess that fan wasn't too happy about being beaten by the Senegalese!) - you will also notice, the app captures the countries being mentioned, which exposes one flaw of the design: in the negative tweet from the Polish fan loosing two goals to Senegal, it correctly identifies the sentiment as negative, but we have no way to determine the subject - as both teams are mentioned, the app naively assigns it as a negative tweet to both of the teams, where as on reading, it is clearly negative with regards to Poland (I wasn't too concerned for my experiment, of course, just an observation worth noting).

Sample tweet from the latest API:

Sample response from the stats API:

When I finally did get around to starting to learn React, I just plugged in the APIs and paid no attention to styling, which is a round about way of apologising for the horrible appearence of the screenshot below (I'm really sorry about the css gradient)!





API Conf 2018 - Product Management for Engineers

Last week I attended and spoke at the 2018 API Conference in Berlin.

Having written about the topic before, my talk was titled: Your API as a Product - Thinking like a Product Manager (really aimed at engineers/architects/technologists).

It was recorded, so hopefully I will be able to share the video in the future, but the thrust of the talk was based around the concept that we are all building products on some level, and even if we don't have direct input into a commercial product that we might be writing code for, we have some output: code, bug reports, designs etc. So it makes sense, if we are all building products, and those products will all have users and therefore a user experience (your code, bug reports, design docs etc will be used by others, or maybe you yourself will be the user), that we try and learn from the discipline of Product Management, as it is focussed on building better products and better user experiences for the end users.

Slides are below, and really your best bet is to scroll down to the references section at the end and start watching the real Product Managers' talks.


Generic Programming with Scala & Shapeless part 2

Last year I spent some time playing with, and writing about, Scala & Shapeless - walking through the simple example of generating random test data for a case class.

Recently, I have played some more with Shapeless, this time with the goal of generating React (javascript) components for case classes. It was a very similar exercise, but this time I made use of the LabelledGeneric object, so I could access the field names - so I thought I'd re-visit here and talk a bit about some of the internals of what is going on.


Getting started

As before, I had to define implicits for the simple types I wanted to be able to handle, and the starting point is of course accepting a case class as input.

So there are a few interesting things going on here:

First of all, the method is parameterised with two types: caseClassToGenerator[A, Repr <: HList] A is simply going to be our case class type, and Repr is going to be a Shapeless HList.

Next up, we are expecting several implict method arguments (we will ignore the third implicit for now, that is an implicit that I am using purely for the react side of things - this can be skipped if the method handles everything itself):

implicit generic: LabelledGeneric.Aux[A, Repr], gen: ComponentGenerator[Repr],

Now, as this method's purpose is to handle the input of a case class, and as we are using shapeless, we want to make sure that from that starting input we can transform it into a HList so we can then start dealing with the fields one by one (in other words, this is the first step in converting a case class to a generic list that we can then handle element by element).  In this setting, the second implicit argument is asking the compiler to check that we have also defined an appropriate ComponentGenerator (this is my custom type for generating React components) that can handle the generic HList representation (its no good being able to convert the case class to its generic representation, if we then have no means to actually process a generic HList).

Straight forward so far?

The first implicit argument is a bit more interesting. Functionally, all LabelledGeneric.Aux[A, Repr] is doing is asking the compiler to make sure we have an implicit LabelledGeneric instance that can handle converting between our parameter A (the case class input type) and Repr (the HList representation). This implicit means that if we try to pass some type A to this method, the compiler will check that we have a shapeless LabelledGeneric that can handle it - if not, we will get a compile error.

But things get more interesting if we look more at what the .Aux is doing!


Path dependent types & the Aux pattern

The best way to work out what is going on is to just jump into the Shapeless code and have a dig. I will proceed to use Generic as an example, as its a simpler case, but its the same for LabelledGeneric:

That's a lot simpler than I expected to find, to be honest, but as you can see from the above example, there are two types involved, there is the trait parameter T and the inner type Repr, and the Generic trait is just concerned with converting between these two types.

The inner type, Repr, is what is called a path dependent type, in scala. That is, the type is dependent on the actual instance of the enclosing trait or class. This is a powerful mechanism in Scala (but one that can also catch you out, if you are in the habit of defining classes etc within other classes or traits). This is an important detail for our Generic here, as it could be given any parameter T, so the corresponding HList could be anything, but this makes sure it must match the given case class T - that is, the Repr is dependent on what T is.

To try and get our head around it, let's take a look at an example:

Cool, so as we expected, we can see that in our Generic example, we can also see that the type Repr has been defined matching the HList representation of our case class. It makes sense that we want the transformed output HList to have its own, specific type (based on whatever input it was transforming), but it would be a real pain to have to actually define that as a type parameter in the class along with our case class type, so it uses this path-dependent type approach.

So, we still haven't got any closer to what this Aux method is doing, so let's dig into that..


The Aux Pattern

We can see from our code that the Aux method is taking two parameters, firstly A - which is the parameter that our Generic will take, but the Aux method also takes the parameter Repr - which we know (or at least pretend we can guess) corresponds to the path dependent type that is defined nested inside the Generic trait.

The best way to work out what is going on from is to take a look at the shapeless code!

As we can see, the Aux type (this is defined within the Generic object) is just an alias for a Generic[T], where the inner path-dependent type is defined as Repr - they have a pretty decent explanation of what is going on in the comments, so I will reproduce that here:

(that is abbreviated for the more relevant bits - they have even more detail in the comments that can be read).

That pretty nicely sums up the Aux pattern - the pattern allows us to essentially promote the result of a type-level computation to the higher level parameter. It can be used for a variety of things where we want to reason about the path dependent types, besides this, but this is a common use for the pattern.



So thats all I wanted to get into for now - you can see the code here, and hopefully with this overview, and the earlier shapeless overview, you can get an understanding of what the LabelledGeneric stuff is doing and how Shapeless is helping me generate React components.

JAXLondon 2017: Agile Machine Learning [VIDEO]

Last October a colleague and I gave a talk at the JAXLondon Conference about Machine Learning in an agile, commercial environment (I then also gave the talk again in November in Munich at the W-JAX Conference).




The video of the talk is now available - the first half (and end section) is mostly softer stuff, where I talk about lessons learnt from doing ML research in a commercial environment and the middle section is my colleague, Sumanas, talking about how Word2Vec works and some more interesting demos of using it in an interesting application!




In related conference speaking news, I will be in Berlin next month for the API Conference to talk about Product Management and API Design: https://apiconference.net/api-design-documentation/your-api-as-a-product-thinking-like-a-product-manager/



Monster dash - Making an android game with my son

At the start of last year, 2017, I set a resolution, of sorts, to build a mobile app with my older boy. He was just getting into playing games on mobile phones and tablets, and lots of them were just simple side scrolling platform games, where your character just had to run and avoid minor obstacles and perils.

Needless to say, whilst I managed to start it, it wasn't until after Easter this year that I actually managed to complete it. Now, this did appear to pose one problem: over a year later since the idea, my boy was playing far more sophisticated games so when I pitched the idea of making a mobile game together, his plans went far beyond the simple side scrolling platform game I had in mind! I was a bit unsure if he was going to be totally underwhelmed by the finished product that we were making, but in the end, having seen his creation come to life he was thoroughly pleased.



When we finally had something working (albeit fairly primitive) he took it into school as a show-and-tell, and surprisingly, the other children were all very impressed - I assume just because of the feat of making a game, despite in paling in comparison to actual games they undoubtedly all played.





Anyway, the source code for the game is all on Github (maybe one day we will make a game and publish it, so he can see that process and actually have other people play his game) and can be found here: https://github.com/robhinds/monster-dash.  I can't take much credit for the legwork on this one though - knowing that the game concept I was after was very simple, I figured there would be a how-to somewhere lurking on the internet, and sure enough we stumbled upon this: http://williammora.com/a-running-game-with-libgdx-part-1 - If you want to have a go I would recommend following William's series of articles explaining the hows and whats. I modified (read mangled) his source code a bit, simplified parts and added flourishes here and there, but its very similar in theory.



To be honest, the hardest part was cleaning up the images - He drew them, then I just snapped them with my phone, used a selection of online tools to remove backgrounds and chop them up for my animation, then loaded them into the app.

My boy really enjoyed working on it, and still asks if we can make another app, with even grander ideas, so I highly recommend it!


We need to talk about AI

Ethical and Regulatory questions facing AI





Regardless of area of expertise, most of us are probably already aware of the momentum around Artificial Intelligence (AI). Between self driving cars, home assistants (Alexa, Google Home, et al) and the growing capabilities of our mobile devices there is no escaping the ever looming presence of AI in our lives.

Furthermore, it seems unlikely that this will slow down anytime soon. A recent Narrative Science study found that AI adoption grew by 60% in the last year with 61% of organisations having reported to have implemented AI within their business, and a Gartner report predicted that by 2020 85% of customer interactions will be managed without human intervention.

But despite this growth, there is still a question mark over whether, and if so, how, the field should be regulated. Having been brought up on decades of sci-fi about AI going rogue and robots enslaving the human race, it feels like there is both the fear of this possible future, whilst also scepticism that these fears are only the stuff of movies. Elon Musk has famously warned of the future risks of AI: “I think we should be very careful about artificial intelligence. If I had to guess at what our biggest existential threat is, it’s probably that” whilst others, including Mark Zuckerberg, have downplayed the claims of doomsday scenarios as irresponsible.

So what's the big deal? AI already permeates so many aspects of life and business, but considering for a moment that these technologies could be being used to control autonomous cars on public roads, determine people’s credit score or suitability for a job, to detect illness or even in policing and judicial decision making - it is pretty clear that we should have a good understanding of these technologies and clear systems of accountability and control in place. In all these examples getting a decision wrong has the potential to ruin lives, yet there is still limited regulation, control or even understanding of the algorithms, the data and their usage.

A common analogy is with other heavily regulated industries: big pharma companies can’t release drugs without thorough testing and approval, yet several big tech companies have already started testing autonomous vehicles on public roads with limited regulatory controls (that’s not to say that they have had a completely free pass, there are varying levels of regulation, depending on the region. Arizona has long been promoting itself as an AI friendly state to try to attract business from big tech, making it as easy as possible for companies to test self driving cars with minimal regulatory friction, and they recently saw the first fatality from a self-driving car).

In its 2017 report, the AI Now Institute recommended that AI be outright ban from use in any high risk areas, such as criminal justice, healthcare, welfare and education and further measures for other domains - which given the potential impact of errors in these domains, seems like a fairly sensible starting point.



Uncertainty and the unknown


One key aspect that is especially troubling is the lack of understanding of both the data and the underlying technology. This isn’t necessarily a surprise - we have computers being trained on millions of data points, to the point of being able to outperform humans at their tasks, so it should come as no surprise that both the inner workings and the end results could be beyond easy comprehension.

This problem has been demonstrated by several high profile mishaps from large tech companies, showing that even companies that have a wealth of resources and technical expertise in the domain can be caught out - such as Microsoft’s AI chatbot Tay, who quickly became racist when released into the wild. Clearly Microsoft had neither intended nor envisaged that end result. Similarly, when Google translate revealed gender bias in pairing “he” with “hardworking” and “she” with “lazy” - it clearly wasn’t an intentional or foreseen behaviour, but eventually revealed itself with wider usage.



Understanding where bias in AI comes from


To get a better understanding of where these biases and blind spots come from, let’s take a look at how AI learns. Broadly speaking, there are three primary approaches to training AI: Supervised, Unsupervised and Reinforcement.

Unsupervised learning is where the AI is fed very large amounts of raw data - for example an entire corpus of fictional texts - and it is left to work out patterns or groupings. That is, it doesn’t know a right or wrong answer, but can identify related things from the dataset and group them together (for example, AI reading popular fiction might group together terms such as “batman” and “wonder woman”, but it would have no knowledge of what these terms actually mean).

Supervised learning is where the AI is fed very large amounts of marked up data - that is, for each input, it also gets passed the expected output. An example of this is if you had a large set of photos (say Google Photos) which are pre-tagged with descriptions of what is in the photo, the dataset could be used to train an AI to identify contents of a photo.

Reinforcement learning is similar to supervised in as much as the algorithm gets information as to whether or not it is performing well (like knowing the answer for a given input) but is in the form of a feedback loop and works more like a trial-and-error approach to learning (it might have a general fitness score function that can be used by the algorithm to determine whether or not its response to given input has been successful or not and adjust its response for the next cycle). The simplest example of this is something like AlphaGo/AlphaZero, where an algorithm learns to play a game like Go or chess by trial and error and gets feedback on its attempted response from the game itself.

Both Supervised and Unsupervised learning cases require vast amounts of data to accurately train AI, which really leads us to one of the primary challenges for building fair and ethical AI: sourcing the data to train on. AI is dependent on these huge datasets, and finely tuned to all the details and subtle underlying patterns, regardless of whether we are aware of them or not, and as we will see, getting objective, raw data sets of sufficient magnitude is rife with challenges.



Institutional bias


Similar to the concept of Conway’s Law, which states “any organization that designs a system (defined broadly) will produce a design whose structure is a copy of the organization's communication structure”, the data we naturally generate in action, conversation and interactions as a society or organisation will naturally reflect the values, beliefs and structure of the society (or organisation). There is an intrinsic and inescapable subjectivity in all big data, best described by Lisa Gitelman in her book Raw Data is an Oxymoron:

“Objectivity is situated and historically specific; it comes from somewhere and is the result of ongoing changes to the conditions of inquiry, conditions that are at once material, social, and ethical

A simple example of this could be in criminal statistics: if a police force stop-and-search a particular demographic more heavily than others, then that will be reflected in the numbers and therefore that cultural subjectivity influences the data set - this subjectivity will then naturally carry over to, and likely be amplified by, the trained AI as it becomes finely tuned to the data (an example of this was seen where some software used to inform sentencing decisions relied on data that had institutional bias, which resulted in a racial bias in the risk assessment - strengthening the AI Now report’s proposal of banning AI use in these areas).



Finding complete & representative data


Compounding this problem is the fact that researchers working in AI face the challenge of finding datasets that are big enough and permitted for such use, which can be hard to come by, meaning they often make-do with incomplete or skewed datasets. For example, the popular community discussion web site Reddit makes its vast historic dataset publicly available, which is a rich source of natural text and conversation, and makes for a very tempting dataset for engineers and researchers to take advantage of - however, Reddit is a very specific subset of the internet, and the real world demographic, meaning that whilst there is undoubtedly a lot that can be learnt from that wealth of data, any AI trained on it will be heavily subjective.

There have been several reports finding that these incomplete or skewed data sets just further add to the bias. The 2017 AI Now report said:

“data can easily privilege socioeconomically advantaged populations, those with greater access to connected devices and online services

Which is to be expected when you think about it really - always connected people with mobile devices will naturally be generating a lot more date than those without easy access to computers. On a very simple level, the core regular users of reddit, for example, will likely have access to mobile devices or in the very least have available access to computers and the internet - which rules out large parts of the population - not to mention the inclination to partake in the online community.

There are also other challenges that are intrinsic to the way AI currently works: if we have a dataset where a particular demographic is only reflected by 1% of the data, then the AI could claim to achieve 99% accuracy whilst being completely inaccurate for all of that 1% minority. Furthermore, we know that there is a strong relationship between the amount of training data and the accuracy of AI, so in the scenario we have a perfect representation of the population, by definition, all minority groups will have a smaller selection of data points to train on so inevitably the performance of the AI for minority groups will fare worse.

Finally let’s consider again that we have a huge, rich dataset (the idea scenario), and we try to intentionally exclude sensitive features that might explicitly encode bias: race, gender, age, etc. There are still loads of data points that may still act as a indirect proxy to these features, so even without including gender, age and sex in the input data, it is easy to see how these features can get encoded in other data points such as names, location, interests, communication style. This makes it even harder to detect and prevent bias in our datasets.

There is no objectivity in big data.



How can we address the problem?


Some of these examples might have clearer cases of existing bias that we need to be address in training our AI, but a tougher challenge is how can we address the more subtle biases hidden in the cultural objectivity that we might not even be aware of? We all carry our own opinions and biases that subconsciously affect our opinions and attitudes toward things - but if we are not consciously aware of those, we need to think about how we can ensure that developers training AI can have the foresight to engineer around these biases?

This issue highlights one often recommended  approach to tackling the problem of having a greater emphasis on the need for diversity in the teams building AI. Both diversity in terms of individual identities but also cross-functional teams. Statistically and broadly speaking, AI is often developed by teams of engineers with limited diversity, which results in a limited range of views when thinking about the dataset and in what goals are optimised for in the training process. The 2017 AI Now report recommended:

“​stakeholders​ ​in​ ​the​ ​AI​ ​field​ ​should release​ ​data​ ​on​ ​the​ ​participation​ ​of​ ​women,​ ​minorities​ ​and​ ​other​ ​marginalised​ ​groups within​ ​AI​ ​research​ ​and​ ​development.

Aside from trying to recognise subtle bias in the data, we also need to consider that the objective norm, and what we consider to be ok at the moment is changing. Going back to Lisa Gitelman’s quote: “Objectivity is situated and historically specific”. If you could get a dataset from even just two decades ago, it’s not hard to imagine that AI trained on that would have un-acceptable biases because the societal norm and general attitudes to race, gender and identity, etc have changed significantly since then.

As a simple example, take the motor insurance industry. For decades, insurance companies identified young male drivers as a particularly high risk of accident so traditionally charged much higher premiums for that demographic - previously a widely accepted approach, and one based in statistics: young male drivers were statistically more likely to have an accident behind the wheel. But then, in 2012 EU gender discrimination regulation came into effect that prevented companies charging men more than women, so now the insurers have stopped that categorisation for pricing despite the data being available. If that was AI it would need to be re-trained with a modified dataset, with gender probably removed from the data and thought put into other data points that would also need to be removed (names, for example, might very easily be a broad proxy to gender). Whilst this is a simpler example, as its a binary change in legislation with clear requirements, there are also the more gradual shifts in attitude where it becomes a lot fuzzier - like the changes in attitudes on race, gender and secuality over the last thirty years.

We previously discussed the idea that even if we exclude socially salient data points, such as gender, those features can still get encoded via other proxies in the data, and this example of the change in EU regulation and its effect on the insurance industry provides an interesting case study in exactly that phenomenon. There was an article written in the Guardian following the EU ruling, explaining that, despite the ruling meaning insurers couldn’t charge more because a driver was male, male premiums have actually increased in comparison to female premiums since. The reasoning they provide, is that rather than classifying on the crude, data point of gender, the system instead places greater importance on a wider set of data points, and it turns out that these other data points are really just acting as encoded proxies (they list car size, occupation, vehicle modifications). The article makes the observation that MoneySupermarket released a study showing that 8 out of the worst 10 occupations for drink/drug drive incidents were the building trade, with midwives being the least likely to have a drink/drug drive offence, the suggestion being that building trade is predominantly male, and midwives, predominantly female.



It certainly seems to me like there are still lots of challenges as to how we can foresee potential problems and how to tackle them. A key starting point will be ensuring teams working in the area have a good understanding of the dataset they are working with: where it comes from, any inherent bias or blind spots and which of the data points might need modifying or weighting due to their contextual/social salience. This will need to be driven through agreed best practices and AI development standards from organisations like AI Now and from academia, as well as a need for appropriate regulatory controls (although these face their own challenges, which I will discuss in a later article).

I also believe that these challenges mean an even greater need for for diversity of the teams -  both in terms of the race, background, gender etc of the team, and also cross-functional members, not just engineers but also working closely with the specific domain experts for the field.




Photo credits:

Heading Photo by Alex Knight on Unsplash
Anonymous person Photo by Andrew Worley on Unsplash

Serverless with AWS Lambda & Scala

About a year ago, I started looking at AWS's serverless offering, AWS Lambda. The premise is relatively simple, rather than a full server running that you manage and deploy your docker/web servers to, you just define a single function endpoint and map that to the API gateway and you have an infinitely* scale-able endpoint.

The appeal is fairly obvious - no maintenance or upgrading servers, fully scalable and pay per second of usage (so no cost for AWS Lambda functions that you define whilst not being called). I haven't looked into the performance of using the JVM based Lambda functions, but my assumption is that there will be potential performance costs if your function isn't frequently used, as AWS will have to start up the function, load its dependencies etc, so depending on your use case, it would be advisable to look at performance bench marking before putting into production use.

When I first looked into AWS Lambda a year ago, it was less mature than it is today, and dealing with input/output JSON objects required annotating POJOs, so I decided to start putting together a small library to make it easier to work with AWS Lambda in a more idiomatic Scala way - using Circe and it's automatic encoder/decoder generation with Shapeless. The code is all available on github.

Getting Started

To deploy on AWS I used a framework called Serverless - this is a really easy framework to setup serverless functions on a range of cloud providers. Once you have followed the pre-requisite install steps, you can simply run:

serverless create --template aws-java-gradle 

This will generate you a Java (JVM) based gradle project template, with a YML configuration file in the root that defines your endpoints and function call. If you look in the src folder as well, you will also see the classes for a very simple function that you can deploy and check your Lambda works as expected (you should also take the time at this point to login to your AWS console and have a look at what has been created in the Lambda and API Gateway sections. You should now be able to curl your API endpoint (or use the serverless cli with a command like: serverless invoke -f YOUR_FUNCTION__NAME -l).

ScaLambda - AWS Lambda with idiomatic Scala

Ok, so we have a nice simple Java based AWS Lambda function deployed and working, let's looking at moving it to Scala. As you try to build an API in this way you will need to be able to define endpoints that can receive inbound JSON being posted as well as return fixed JSON structures - AWS provides its inbuilt de/serialisation support, but inevitably you will have a type that might need further customisation of how it is de/serialized (UUIDs maybe, custom date formats etc) and there are a few nice libraries that can handle this stuff and Scala has some nice ways that can simplify this.

We can simply upgrade our new Java project to a Scala one (either convert the build.gradle to an sbt file, or just add Scala dependency/plugins to the build file as is) and then add the dependency:



We can now update the input/output classes so they are just normal Scala case classes:


Not a huge change from the POJOs we had, but is both more idiomatic and also means you can use case classes that you have in other existing Scala projects/libraries elsewhere in your tech stack.

Next we can update the request handler - this will also result in quite similar looking code to the original generated Java code, but will be in Scala and will be backed by Circe and it's automatic JSON encoder/decoder derivation.



You will see that similar to the AWS Java class we define generic parameter types for the class that represents the input case class and the output case class and then you simply implement the handleRequest method which expects the input class and returns the output response.

You might notice the return type is wrapped in the ApiResponse class - this is simply an alias for a Scala Either[Exception, T] - which means if you need to respond with an error from your function you can just return an exception rather than the TestOutput. To simplify this, there is an ApiResponse companion object that provides a success and failure method:

All the JSON serialisation/de-serialisation will use Circe's auto derived code which relies on Shapeless - if you use custom types that cannot be automatically derived, then you can just define implicit encoder/decoders for your type and they will be used.

Error handling

The library also has support for error handling - as the ApiResponse class supports returning exceptions, we need to map those exceptions back to something that can be returned by our API. To support this, the Controller class that we have implemented for our Lambda function expects (via self type annotations) to be provided an implementation of the ExceptionHandlerComponent trait and of the ResponseSerializerComponent trait.

Out of the box, the library provides a default implementation of each of these that can be used, but they can easily be replaced with custom implementations to handle any custom exception handling required:

Custom response envelopes

We mentioned above that the we also need to provide an implementation of the ResponseSerializerComponent trait. A common pattern in building APIs is the need to wrap all response messages in a custom envelope or response wrapper - we might want to include status codes or additional metadata (paging, rate limiting etc) - this is the job of the ResponseSerializerComponent. The default implementation simply wraps the response inside a basic response message with a status code included, but this could easily be extended/changed as needed.

Conclusion

The project is still in early stages of exploring the AWS Lambda stuff, but hopefully is starting to provide a useful approach to idiomatic Scala with AWS Lambda functions, allowing re-use of error handling and serialisation so you can just focus on the business logic required for the function.