Showing posts with label disruption. Show all posts

Personalised education & tech

As I have written about before, I am pretty interested in education.  There seem to be some pretty fundamental flaws in the modern education system, but it still seems unclear to me what exactly a good solution looks like.

The problem with modern education seems to be the whole standardised testing thing, and forcing all children down the standard curriculum path rather than recognising that intelligence and ability takes different forms etc.


In Seth Godin's TED talk, he explains these problems and describes the idea of having personalized education experiences, making a comparison to car manufacture:

Precise, focused education instead of mass batch stuff. That's the way we make almost everything we buy now, right?   It used to be you could have any colour of car you wanted as long as it was black - so we could keep the assembly line going. But now, we make ten thousand kinds of cars, because they can! So we should make ten thousand kind of education.


And that's absolutely right. In both car manufacturing and education, the tools and technology have moved on - we have the technology to cost effectively make loads of car, just like we have the technology, with things like Coursera, Khan Academy, iTunesU etc, to deliver lessons and lectures on pretty much any topic, covered by some of the experts in the field.


He also repeats some of the ideas that Sal Khan talked about, such as "homework at day, lessons at night" - the idea that watching lectures/reading etc should be done in the evenings independently, and then the daytime, classroom based stuff, where there are teachers and real human lead interaction focuses on solving problems, exploring ideas etc.  This idea is great for two reasons: 1) teachers engaging with students on problems, peers discussing ideas or concepts, interactive learning - this seems much more likely to get students enjoying learning new things (which is really a much better bi-product of the education system than just "knowing things")  2) Being able to study independently, reading and watching lectures is much closer to the real life world of work - one of the benefits that is sometimes preached from the home-school camp - having to learn independently makes it much easier to fit into the modern workforce.


Further more, standardised testing creates an environment of graded achievement - parents want to know what their children have achieved, and how they compare to other students or what they have achieved this week - which only serves to put more pressure on teachers to try and teach-to-test, and makes it hard to spend longer period on in-depth study and exploration over an extended period.

The Idiot Box: Disrupting TV

There has been a lot written in recent months about the changing role of content on the web and devices, particularly recently with Apple's acquisition of Beats (things just aint the same for gangsters) - and Benedict Evans recently wrote questioning whether content is actually still king. And I think we can agree he makes a good point, when it comes to music, it is no longer a USP, its just expected. Between YouTube, SoundCloud, Spotify, Google's Play services etc there is no reason people can't just stream any music they like, fairly seamlessly, and switch between providers/apps just as easily.  Apple had invested massively in iTunes, but the iTunes buy-download model isn't what people want any more (hence buying Beats, actually for their streaming service maybe).


A more interesting area is Television - content is still a key factor, NetFlix, Amazon Instant(formerly LoveFilm) etc are largely compared entirely based on their content - as a service there is little between them, other than content.  So really it's no suprise to see all the normal big players getting involved in the market Google (ChromeCast etc), Amazon Instant, Apple TV.

Within 5years I think we will see a massive shift in viewing patterns, with pretty much all new TVs sold today being web-enabled I think its an inevitability that people will move to all on-demand services rather than being dependent on scheduled programming. Within a further 5years I wouldn't be surprised if scheduled programming was all but dead and gone.

We recently bought a NowTV box - at just £10 its a pretty low barrier to web-enabling your TV - and we have pretty much switched over to entirely on-demand service - despite having a PVR we still go for the on demand options.


I think there will be some interesting things that come from this:

Platform Fragmentation

I think this is the biggest problem facing the market at the moment, and to me looks like a massive opportunity. At the moment there is so much fragmentation across the platform: Playstations, Xbox, Android, iOS, TVs (Sony, Samsung, etc) - all have their own platforms, and any on-demand service that wants to offer an app on every platform needs work from either the platform owners or the service providers - if its the platform owner then the provider looses control of UI/UX app features and consistency across platforms, and if its the service provider then they have a lot of work to do to support the different platforms, and they will inevitably have to make decisions whether or not to bother with each platform.

At the moment, in the UK, if you buy a web-enabled device then you can't guarantee that it will have the basic UK free-to-air OD services (BBC, ITV, Channel4, Channel5) - When I bought the NowTV it didn't have Channel4 apps and still doesn't have ITV (and that's a platform backed by BSkyB, which is a fairly large organisation and platform). There are already some Sony TVs that are no longer supported and provider apps are no longer being developed/maintained/supported. 

Android and iOS aside, all platforms will suffer this problem - that is until someone comes with a platform standard/OS that is open and can be re-used across devices. And given Android's prevalence, and Google's investment in TV it would seem like the best placed candidate to tackle that, but let's see!


What is driving creation production?

With scheduled TV there are quiet times, early hours of the morning, working week daytime - and content is created for that specifically. Providers have to each fill their schedules for these hours, so these are commissioned/bought/run.  However, if scheduling was to end, and it was all on-demand then would people still make this content? I'm sure there will still be a demand for some of this content, but people who watch it just because its on will obviously diminish. Students in the UK have had a tradition of watching daytime TV, whether it be Countdown, Diagnosis Murder or Quincy - but in the era of on-demand why would they search out this content? 


Sal Khan has changed my mind

This lecture is great - It's by Sal Khan from Khan Academy - and Sal talks about how Khan Academy started up and some of its goals.

I had previously started writing an article about the current raft of tech-education startups (Khan Academy, Udacity, Coursera, etc) and how I didn't think they were really in a place to disrupt education in the UK/US. I thought they were great in providing the lectures/materials to everyone with a web connection, but didn't see how they were going to change education systems here.

I thought they were all focused on providing a tech solution, and I didn't really think that a technology could replace human lead education, and without the personal engagement and stimulation to encourage individual learning it would inevitably lead to distraction and local optima in knowledge - but the things that Khan Academy are doing with schools are really exciting.

Well worth a listen.